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@InProceedings{Adam09GDN,
  author = "Marc T. P. Adam and Matthias Gamer and Stefan Hey and
            Wolfgang Ketter and Christof Weinhardt",
  title = "Measuring the impact of emotions on decision-making in
           electronic markets: A physio-economic approach",
  booktitle = "Proceedings of the International Conference on Group Decision and Negotiation (GND)",
  year = "2009",
  address =  {Toronto, Canada},
  month =    {June 14-17},
  abstract={Recent research in the field of behavioral economics provides strong evidence for
  the intuition that human decision-making is not merely a single, indivisible maximization of
  utility, but rather a complex and dynamic process comprising both rational and emotional components.
  In particular, when decision-making includes strategic interaction with, or even just the mere
  presence of, other human agents, the role of emotions becomes even more dominant. Therefore,
  especially bidding decisions in auctions and negotiations can involve a high degree of emotionality;
  for instance, one phenomenon often linked to a high degree of emotionality is auction fever.
  Smith and Dickhaut (2005) show that not only exogenously induced emotional states, but also the
  design of electronic markets itself has an influence on market participants' emotional processing.
  In order to analyze the interdependencies of single market design facets, market participants'
  emotional processing and their decision-making behavior, we propose a complementary approach to
  traditional behavioral laboratory and field experiment methodologies: Physio-Economics. The
  methodology of physio-economics allows for objectively assessing market participants' physiological
  arousal in laboratory as well as in field experiments. We claim that a deeper understanding of how
  single facets of market design affect market participants' emotional processing is essential for
  successful market engineering.},
  bib2html_pubtype = {Refereed Conference},
  bib2html_rescat = {Trading Agents: Physio-economics},
}